If you think the level of customer service is declining, you are spot-on. The American Customer Satisfaction Index is headed for a 15-year low. If you are not taking care of your customers eventually someone else will!
Delivering exceptional service starts with embracing your brand, getting the basics right and then delivering delighters that will turn your customers into your best marketing advocate. Whether you are a FORTUNE 500 company or a small to mid-size business, delivering Customer W.O.W. is just good business.